In this day and age, businesses of any size will find it hard to be taken seriously if they don't have a presence on social media.
It makes complete sense - social media platforms such as Facebook and Twitter are simply the best way to connect with consumers and maintain a relationship. Social media requires careful management though, as misuse can do more harm than good.
Here are four simple tips to keep in mind.
1. Have a plan in place
Social media is essentially another marketing tool for your business, which means you should have a clear plan and strategy on how you will use it.
Outline what the primary goals of your social media are - is it to simply gain more customers or build buzz about your brand? Make sure you know who your target audience is and the type of content you'll produce.
Having a clear strategy in place will ensure your social media efforts won't be a waste of your small business finance.
2. Stay focused
There are countless social media platforms available today, but that doesn't mean you have to have a presence on every single one.
Choose a few platforms to focus on and concentrate your efforts on thee. Facebook and Twitter are the norm for most businesses, and you can explore more niche sites such as Pinterest depending on your product or service.
3. Monitor regularly
Remember that social media is a dynamic tool that relies on constant interaction and activity.
Keep your sites regularly updated and make sure you listen when your consumers speak out.
4. Don't use it solely as a selling tool
Although you may use social media to raise awareness about new promotions and offerings, don't fall into the trap of using it solely for advertising.
Foster communication and engagement with your audience by sharing other types of content such as tips and advice and industry news.
If your business needs any help with working capital management via a business line of credit, debtor financing or equipment financing, contact Earlypay’s helpful team today on 1300 760 205 or visit our sign-up form.
If you'd like to learn how Earlypay's Invoice Finance & Equipment Finance can help you boost your working capital to fund growth or keep on top of day-to-day operations of your business, contact Earlypay's helpful team today on 1300 760 205, visit our sign-up form or contact [email protected].