Last week, the new Australian Privacy Principles (APP) laws finally came into effect, radically changing the way companies obtain, use and manage consumer data.
The new legislation will have a range of implications for both large and small businesses, with severe penalties in store for those who step out of line. Therefore, it pays to know the exact ins and outs of the new law and some of the key points to remember now and into the future.
Who exactly does it apply to?
The good news for most small business owners is that there is a very good chance their company won't actually be subject to the new rules. Only commercial organisations that have an annual turnover of at least $3 million are required to abide by the laws, which can cut a fair deal of small business out of the equation.
However, if your business does make this amount of revenue every year, it will be wise to read on!
You need to be honest
Perhaps the type of business that will be most affected by the changes will be those that rely a lot on direct marketing techniques, such as telemarketing.
One of the new requirements is that if asked by a customer, your businesses must disclose where and how it got their contact information from. It will therefore become a priority to assess your lead generation tactics and make sure you're only obtaining information from fair sources.
You need to be aware of the possible penalties
If your small business breaches the new laws, the possible penalties could effectively put it out of pocket.
In the worst case scenario, a business can be fined up to $1.7 million for breaking the law - so make sure you read up in detail on what's required!